The World Travel & Tourism Council (WTTC) unveiled its latest report, exploring the critical gap between travellers’ desire for sustainable options and their actual behaviour. Launched at FITUR 2025, Madrid, the report Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers was developed in collaboration with WTTC knowledge partner […]
Tag Archives: Sustainable
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As Indians venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 87% of Indian travelers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages and clearer guidance on sustainable travel practices […]